» Director of Product Marketing - Utilities

ASP is North America's Solar Energy Service Provider, and operates across the global marketplace delivering turnkey, predictably priced renewable electricity services for commercial, government and utility customers. Using proven technology, ASP delivers a complete service; we finance, install, own, operate and maintain photovoltaic power plants at the customers facility.

About the position

The Director of Product Marketing will have a deep understanding of the utility industry (Investor and Publicly Owned Electric Utilities) and will utilize this understanding to develop profitable and innovative product initiatives. The Director of Product Marketing must be expert at identifying and collecting key market information, using primary and secondary as well as quantitative and qualitative research. From that foundation of market knowledge, the Director of PM must be able to articulate a strategy and set of actionable tactics and Market Requirements Documents for use by the Products Management team. The Director of PM will be utilized as one of the primary product experts within the company, and must have sufficient technical skill to communicate our capabilities to end users, partners, developers, and other audiences. The Director PM will also work closely with the Sales and Regulatory teams on product strategy and roadmap.

General and Position-Specific Responsibilities

* Product Strategy and Positioning The Director of Product Marketing plays a crucial role in determining the product strategy and positioning, together with the Regulatory and Sales Directors, monitoring industry developments closely and translates these into the overall product strategy.
* Market Insights The Director of Product Marketing is responsible for collecting market data from internal and external sources, for analyzing the data, and for producing quantitative analysis covering market size, growth rate, profitability, industry cost structures, distribution channels, market trends, competitor information, and key success factors
* Analyze competitive product offerings, internalize market dynamics, prioritize customer needs and translate that into a tactical roadmap for the sales team
* Oversee the Product Management Team in the collection, generation and exploitation of ideas for comprehensive product delivery
* Ensure customer and other feedback is prioritized and incorporated into market and product requirements
* Develop ongoing marketing, positioning and communications strategy for customers and partners that differentiates the offering
* Work collaboratively across Regulatory, Marketing, and Sales groups to secure buy-in and drive issues to resolution that impact product management, development, sales, support, pricing, etc.
* Manage annual budgeting and planning processes
Develop necessary financial models
Serve as key liaison with other teams (e.g., regulatory, sales, legal, engineering and construction etc.) and projects
Creating and managing the Product Marketing team

Requirements

* Minimum of 5 years of strong business-to-business product marketing experience in all phases of bringing new products and features to market, from conception to launch and on-going improvement/iteration
* MBA strongly preferred
* Strong problem-solving, strategic thinking, and analytical skills
* Deep understanding of the electric utility industry a must
* Strongest team-orientation
* Exceptional communications skills, including inter-personal, writing, and speaking
* Ability to work effectively, knowledgeably and collaboratively with a wide range of internal company functions
* Comfort with the entrepreneurial culture of a fast growing organization in an ever-changing industry
* Creativity in new ways of articulating our value to users, and differentiating ASP against competitors

Remuneration

Competitive base salary + performance based commission program + equity with a high growth private company. We offer a comprehensive benefits package including health, vision, flexible spending and dental coverage; commute assistance; generous paid time off; equity participation; and 401(k).

NO third party resumes are being accepted for this position.